Custom lanyards are important for every company whether it is small corner shop selling stationary or a multinational company. They provide an opportunity for the business to market its logos, company colors and vision in a creative as well as professional manner. Below are three steps one must consider while selecting the perfect lanyard design for your company.
1. What is the purpose?
Are these lanyards to be used during a trade show, a business event or just worn by company’s employees on a daily basis? It is important to be clear about your purpose and it will determine what sort of lanyards you should design. If it is for a trade show they must be designed as a promotional item, whereas if they are for a business event the color scheme and motto of the event must reflect in the design. Moreover, if it is for everyday use by employees perhaps a uniform design would be better.
2. What is your budget?
It is important to be aware of how much you want to spend on lanyards and whether there are other things your funds must be more efficiently diverted towards. For instance, in the case of a business event or competition, lanyards serve as important promotional items or perhaps as a distinguishing item for different participant teams. Hence, perhaps spending more on them over here might be valid.
3. What is the color scheme?
It is important to choose your company colors; those reflect your brand image is great. For instance, green for an environment friendly NGO would be perfect.
Therefore, follow these three steps to create the perfect lanyards.